When it comes to finding effective marketing strategies, dentists are often uncertain about the methods that they can apply to find growth for their dental practice. However, with the right techniques implemented on a regular basis, one is sure to find success with various marketing strategies. Having worked with many dental professionals over the past few years, we believe that the 3 strategies mentioned below can go a long way in helping attract more dental patients to your clinic.
1. Find out your competition: it is highly unlikely that you are the only clinic available within a five-mile radius of your locality. In order to do better than other clinics, it is important that you research the various schemes and offers that the other clinics are offering if you want to do well. Knowing the strategies that your competitors are following will allow you the scope to personalize your strategies in such a way that you will attract more clients eventually.
2. Establish your own brand: when seeking to find growth for your company, it is important that you outline certain strategies that will allow you to grow your business and do it well. Ask yourself questions like how do you want people to view your brand or in what ways do you want them to relate to your brand.
3. Become locally involved in your community: given that you want to spread the word of your dental clinic in your locality and immediate neighborhood, it is a must that you become more involved locally inside your community. Sponsor certain events that attract a majority of the townsfolk or offer to volunteer at a local event.
When you are just beginning with the marketing strategies, these 3 strategies can go a long way in setting a base for more marketing strategies to follow later. After you have introduced your brand to the local people in your community, you can then begin concentrating on other specific marketing tactics that are known to bring more prospective new patients to your dental clinic.
While it is hardly possible for a dentist to concentrate on becoming a marketing expert, we hope that these strategies will help a dentist set up his dental clinic as a powerful force in the local community around.
Want to know how you can contribute positively towards the growth of your dental practice? Below we highlight 5 of the most important tactics, that when put into practice can help you gain 25% more patients in a span of 2 months.
Are you capturing the leads every month?
On average, a dental practice receives 40-45 calls from prospective patients who want to know more about your dental practice. However, when you compare your patient conversion data, you will find that you are not able to convert even half of these prospective patients. This means that you lose these patients to other dental practices in your vicinity. If you want to capture these leads, you must make more effort in giving something of value to the customers. You could include a free newsletter subscription or a complimentary dental check-up voucher for the new patients. These measures will allow you to convert more patients than the current rate of conversion.
Are you following up with your potential patients?
Most dental firms miss out on this crucial bit of work. After you receive a call from a prospective patient, it is important that you follow up with emails, messages or simply by a call asking them to book an appointment at the earliest. This is essential as it shows that you genuinely care about your patients.
Do you haave a monthly newsletter?
Though we understand that a dentist is an extremely busy man and has other priorities, having a monthly newsletter that highlights the successes of the dental practice is important to reach out to your clients. But the newsletter should not be only about you. You must offer insights about certain dental practices. You could also include a question and answer section where you answer questions asked by potential clients. This could be a great way to interact with your existing clientele while also building new contacts.
Are you asking for referrals?
This means that you can offer a small discount to your existing customers and your dental staff if they refer your dental practice to their near and dear ones. This way you can gain a steady flow of new customers every month without having to spend much on marketing your services or products. This is also known as internal marketing and is quite effective since 92% people rely on referrals more than trying a new clinic altogether.
Are you social enough on the Internet?
While you might think that tweeting or posting pictures could affect your productivity at the clinic, 78% of most dental patients spend a majority of their time online on social media sites. Therefore, you can attract a lot of new patients through your social media handles. While it isn’t necessary to be active all the time, you can post about the activities at your dental clinic once or twice a week.
The 5 strategies that we mention above are some of the most basic when it comes to marketing a business, but these are often the strategies that we overlook. While these maybe traditional practices, they are quite effective in bringing the necessary growth for your firm. We hope that you’ll find good success with these strategies.
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